Mountain Dew Baja Blast

[Tannerman]

Just as we are coming off the news of grape-flavored Mountain Dew Pitch Black, it appears yet another flavor is in the works...

Mountain Dew Baja Blast

It appears that this is LIME flavored and currently available at various Taco Bell outlets in the fountain. I don't know anything else about it. A sighting and image was mentioned on this website.

[Wally]

Originally Posted by Tannerman

Mountain Dew Baja Blast

So what does Baja have to do with lime flavoring?

[Tannerman]

Well, it might be a name targeted at the Taco Bell crowd. Also, some popular alcoholic beverages add a spot of lime for flavoring. Who knows?

[Tannerman]

There is sort of an official website placeholder up now at: DewBajaBlast.com

All it really shows is this:


I ran over to my local Taco Bell yesterday and they didn't have it.

[Egg]

Originally Posted by Wally

So what does Baja have to do with lime flavoring?

What the heck is BAJA?

[Wally]

I don't know if there are other uses or definitions, but I associate the word "Baja" with the Mexican state Baja California. It is located just south of the US state California, as seen in the map.

[Tannerman]

Websters says:

Ba·ja California

Pronunciation: 'bä-(")hä

Usage: geographical name

peninsula 760 miles (1216 kilometers) long NW Mexico between the Pacific & Gulf of California; divided into the states of Baja California (to the N capital Mexicali area 27,071 square miles or 70,114 square kilometers, population 1,660,855) & Baja California Sur /'sur/ (to the S capital La Paz area 28,447 square miles or 73,678 square kilometers, population 317,764)

Mexico does sit on part of the Baja Peninsula, and this is available at Taco Bell, ...

[Wally]

Originally Posted by Tannerman

Mexico does sit on part of the Baja Peninsula, and this is available at Taco Bell, ...

It still makes little sense, since the only thing Mexican about Taco Bell is the fact they have "taco" in their name and half of their employees are Mexicans. The food they serve is American with a hint of a Mexican inspiration a long, long time ago.

[Tannerman]

Well, you and I both know that Taco Bell isn't real Mexican, but I don't think that's the intent. It's the branding of Mexican that they are going for... and I think the drink name elludes to that.

[Tannerman]

The DewBajaBlast.com website is now open. Check it out. Lots of stuff to explore. It's like they are taking a "tropical" and "storm"-related theme here. Nice job on the Flash animation.

Also, found two other photos of the beverage:

[Tannerman]

For those interested (which usually only means me, but whatever), we've got a new Baja Blast avatar:



Click to change your avatar

[Tannerman]

Well, I've just returned from Taco Bell and have a Baja Blast in my hands right now. Look for the exclusive review on SteveandAmySly.com over the weekend!

[Tannerman]

My review has been posted here